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WhatsApp CRM

Sell on WhatsApp, as a team

In the UAE, the deal happens on WhatsApp. Lifeguard CRM gives your business number a shared inbox, keeps every chat on the customer record, and lets you quote and invoice without switching apps.

The basics

What is a WhatsApp CRM?

A WhatsApp CRM treats WhatsApp as a proper sales channel rather than something that happens on a rep's personal phone. Messages to your business number arrive in a shared inbox, get assigned to someone, and are stored against the lead or customer they came from.

That matters more here than almost anywhere. UAE customers expect a WhatsApp reply in minutes, and most of the back-and-forth on price, delivery and payment happens there. When those chats live on individual phones, the history leaves with the employee and nobody can see what was promised.

Lifeguard CRM connects to the WhatsApp Business Platform through Meta, so several people can answer from one number, templates handle follow-ups outside the 24-hour window, and the quote goes out from the same screen as the conversation.

WhatsApp CRM at a glance

  • ConnectionWhatsApp Business Platform via Meta
  • Who repliesAny teammate, from a shared inbox
  • Where chats liveOn the lead or customer record
  • Free-form repliesWithin 24 hours of the customer's message
  • After 24 hoursMeta-approved message templates
  • From the chatSend quotes & invoices
How it works

From first message to paid invoice

Four steps, all in one place. The conversation, the deal and the money stay together.

1. Connect your number

Link your WhatsApp business number through Meta. We walk you through it during onboarding.

2. Route every chat

New chats land in the shared inbox and are assigned by rule or picked up by whoever is free.

3. Reply and quote

Answer, qualify, and send a quote or VAT invoice from the same screen as the conversation.

4. Follow up automatically

Workflows send approved templates for reminders, so a quiet lead gets chased without anyone remembering to.

The cost of doing nothing

What WhatsApp on personal phones actually costs

None of this shows up on a report, which is exactly the problem.

Leads leave with the rep

When someone resigns, their chats, their customers and every promise they made go with their phone.

Slow replies lose deals

A customer who messages three suppliers buys from the one that answers first. Unassigned chats wait for nobody.

No one can see the history

A manager can't check what price was agreed or what was promised on delivery if the conversation is on someone else's phone.

Shared inbox

One business number, many people answering. Chats are assigned, reassigned and closed like tickets, and a manager can see who is waiting and for how long.

Templates & campaigns

Manage Meta-approved templates for reminders, confirmations and follow-ups, and run campaigns to customers who have opted in.

Quotes from the chat

When the customer asks for a price, send a proper quote with VAT from the conversation, then convert it to a tax invoice when they accept. Try the VAT calculator →

WhatsApp FAQ

WhatsApp CRM questions, answered

A CRM that treats WhatsApp as a first-class channel. Instead of chats living on individual phones, they come into a shared inbox where they are assigned, answered and linked to the lead or customer record, alongside the deal, the quote and the invoice.

For a shared team inbox, yes. The regular WhatsApp Business app is built for one phone. The WhatsApp Business Platform (the API) lets several people answer from the same number through software like Lifeguard CRM. We help you connect it during onboarding.

Yes, using message templates. WhatsApp allows free-form replies within 24 hours of the customer's last message; outside that window you send a template that Meta has approved, such as a quote reminder or an appointment confirmation. Templates are managed inside the CRM.

Usually. A number can only be active on one WhatsApp product at a time, so it moves from the WhatsApp Business app to the platform. Chat history on the phone does not transfer, which is worth knowing before you switch. We will go through the options on the demo.

Get WhatsApp off personal phones

We will connect a test number, show the shared inbox and send a quote from a chat. About half an hour.

No credit card · Free data migration · Live in under a week